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Member Events

As a free service to BFMD members, upcoming events [including associated adverts and links to relevant websites] can be listed here. If you have an event that you would like to publicise then please email details to contact@bfmd.org.uk

Bookkeeping For Self-Assessment

Cullompton Community Centre

6th February 2019

  • 9:30am - 12:30pm

A necessity and legal requirement for every business, bookkeeping is vital to ensure that you are recording all your financial transactions accurately.

This free workshop will take you through step-by-step how to set up a simple and effective bookkeeping system so that you can keep control of your finances rather than your finances controlling you.

Having a clear understanding of your finances is a big advantage when applying for grants or loans, complying with future tax credit requirements as well as reducing the time it takes to prepare for end of year accounts (plus saving accountant fees if you use one).

You’ll learn how to accurately record your cash flow, keep on top of supplier payments, make sure your clients/customers pay on time, comply with HMRC and keep your bank manager happy.

Contact Number: 01837 659 059

Contact Email: team@businessinfopoint.co.uk

Web Link: https://businessinfopoint.co.uk/events/06-02-19-bookkeeping-for-self-assessment/

Marketing Made Easy

Cullompton Community Centre

6th February 2019

  • 1:30pm - 4:30pm

Want to learn how to attract and retain customers?

This interactive workshop will take you through a simple, step-by-step process to jump start your marketing strategy and give you the tools to attract more customers. You’ll learn the ‘7 P’s of marketing’, how to understand your target market and customers needs, as well as how to develop a great brand for your business.

You will also be given some sure-fire ways to generate excitement for your products and services. This will include website and mobile marketing ideas, advertising methods and email marketing.

By the end of the workshop the intention is to equip you with the knowledge and skills you need to develop your own marketing strategy.

Contact Number: 01837 659 059

Contact Email: team@businessinfopoint.co.uk

Web Link: https://businessinfopoint.co.uk/events/06-02-19-marketing-made-easy/

Social Media Basics: Instagram & Pinterest

Cullompton Community Centre

14th February 2019

  • 9:30am - 12:30pm

We all know that it is vital to be using strong visuals in our social media, and these two platforms thrive on quality imagery. They are also both storming ahead in popularity so don’t miss out on utilising them as part of your digital strategy. Traditionally seen as places to view lovely images, many businesses don’t understand how to use them strategically.

Instagram is increasing in popularity with businesses with the introduction of business profiles, analytics and Instagram stories. We will show you how to use Instagram as a business and how to reach a wider audience. Get tips on what hashtags to be using and how to engage with other accounts.

Pinterest is more of a search engine than a social platform, but many people don’t understand how this can help them. We will show you how to use Pinterest for your business and how to increase your reputation and popularity. Learn about ‘rich’ pins and making the most of your business account.

Contact Number: 01837 659 059

Contact Email: team@businessinfopoint.co.uk

Web Link: https://businessinfopoint.co.uk/events/14-02-19-instagram-pinterest/

Setting The Right Price For Your Products Or Services

Cullompton Community Centre

14th February 2019

  • 1:30pm - 4:30pm

Setting the right price for a new product or service can be one of the biggest problems faced by small business owners. Costing your product or service can be relatively straightforward, but pricing must take account of what competitors are charging and what customers will be prepared to pay, but clearly the price needs to cover all the costs and allow for a profit.

Knowing how to determine the right price for your product or service is critical. There are many factors to consider such as direct costs, indirect costs, your customers and your competitors. The workshop will consider practical strategies to balance the right price for your product or service and sales volumes – so that you are working towards achieving your business objectives.

We will cover:

Direct & Indirect costs and their calculation Consider costs for service based business Consider costs for a production based business How much to charge?

How do price and sales volumes interact?

Different pricing strategies

Contact Number: 01837 659 059

Contact Email: team@businessinfopoint.co.uk

Web Link: https://businessinfopoint.co.uk/events/14-02-19-setting-prices-for-products-or-services/

Digital Marketing Basics

Cullompton Community Centre

25th February 2019

  • 9:30am - 12:30pm

In this workshop you will learn what digital marketing is and how you can use it for your business.

SEO – Learn what Google looks for when ranking your website and how to get above the competition.

Blogging – The importance of content marketing, why you should set up a company blog and how to do it effectively.

Social media – An overview of of the platforms and how best to use them.

PPC – A look at Google Adwords and using pay-per-click adverts to promote your business online.

Email marketing – Email is alive and kicking and why you should be using it.

Contact Number: 01837 659 059

Contact Email: team@businessinfopoint.co.uk

Web Link: https://businessinfopoint.co.uk/events/25-02-19-digital-marketing-basics/

Business Website Essentials

Cullompton Community Centre

25th February 2019

  • 1:30pm - 4:30pm

A modern website is not just about delivering great quality content and building customer relationships, it’s about connecting with your customer base and expanding it. Having a poorly executed website or none at all could mean that you are losing out on a lot of business to your competitors.

Understandably, creating or redesigning a business website can be a complex task with a lot to consider so this workshop is here to help. We will look at the key principles that make an effective business website including the design and content considerations when building or redesigning your site.

We will cover:

Why do you need a website?

What is a website and the key things you need (hosting, domain name, etc.) What makes a good website Setting your online strategy – What is your website designed to do?

How Google works and the importance of content Basic Search Engine Optimisation Branding, values, colours and functionality Your market, niches and keywords Other elements of your online strategy – email, social media, CRM GDPR and security Basic design, layouts and templates Analytics, statistics and monitoring Developing and improving your website

Contact Number: 01837 659 059

Contact Email: team@businessinfopoint.co.uk

Web Link: https://businessinfopoint.co.uk/events/25-02-19-business-website-essentials/

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